Confirmed facts

The Marketing Agreement

RockstarINTEL reports that Rockstar Games and Miami-Dade County finalized a multi-million dollar agreement to market Grand Theft Auto VI. According to the outlet’s coverage of a county press release, Rockstar will pay approximately $3.9 million for current and additional GTA VI advertising. The funds will cover installation, maintenance, and removal of all signage.

Context and analysis

Planned Vice City Branding

RockstarINTEL says Vice City themed lighting is expected at Miami International Airport and PortMiami, along with promotional displays on pedestrian walkways and decorative wraps on selected traffic signal cabinets throughout the county. The report notes that some branding, including a Vice City sign on the Kaseya Center roof, has already appeared, while airport and transport plans previously faced pushback from county sheriffs before moving forward.

Additional context

What Remains Unknown

The article does not provide exact dates for when the airport, port, or walkway installations will appear, nor does it list every bonus media purchase tied to Miami International Airport and county transportation. RockstarINTEL also mentions separate GTA VI stories about download size, review copies, and pre-order popularity, but this report does not detail those claims.

Concept image of Vice City themed airport signage reported by RockstarINTEL
RockstarINTEL published a concept image showing how Miami-Dade County expects Vice City branding to appear at the airport and port.

Sources and notes

Claims, reports, leaks and rumors are attributed to their original sources. Unconfirmed information is labeled clearly and should not be read as established fact.