Popup Details
Rockstar Games and Selfridges launched a physical GTA 6 merchandise pop‑up at the flagship London store on November 9, 2026, running through November 28. The event offers a curated range of exclusive items, including bags, keyrings, basketballs, t‑shirts, and a £2,500 designer jacket, all sold both in‑store and online. According to RockstarINTEL, the online store has already sold out of many items, and purchases are limited to six per person with a no‑duplicate rule. Every buy comes packaged in new GTA VI logo bags, and some merchandise can be tried on before purchase.
Notable Features
The pop‑up includes a real‑life Grotti Cheetah custom car, flown in from Miami after being used in various film shoots, allowing fans to pose for photos. A large Macca the Gator figurine and a VI logo sign also serve as photo opportunities. While the car and figurine are display pieces, visitors can interact with the merch displays and experience the immersive GTA VI event atmosphere created by West Coast Customs.
Availability & Access
The pop‑up is open daily from 10 am to 9 pm during its two‑week run, with long queues expected and periodic restocks announced by Selfridges. Although the online store is largely sold out, the physical venue continues to offer remaining stock. Rockstar Games has not disclosed a future expansion of the pop‑up beyond the scheduled London dates.
Sources and notes
Claims, reports, leaks and rumors are attributed to their original sources. Unconfirmed information is labeled clearly and should not be read as established fact.
- We Visited The GTA 6 Popup Store And Here’s Everything You Need To Know (rockstarintel.com)
