Historical Partnership Between Heat and Rockstar
The Miami Heat have announced a one-night-only rebrand as Vice City in collaboration with Rockstar Games. On November 18, the evening before the launch of Grand Theft Auto VI, the team will host the Milwaukee Bucks at the Kaseya Center in Miami. The game, which will be broadcast on ESPN, will feature the Heat wearing all-new GTA 6-inspired uniforms and playing on a specially designed 'never-before-seen' court inspired by Vice City.
Fan Activations and Themed Merchandise
In addition to the themed game, fans can expect 'special programming, live events, activities, and other unique game night activations' around the arena, according to RockstarINTEL. A large 'Welcome to Vice City' sign has already been installed atop the Kaseya Center and is illuminated at night. To complement the event, the Heat have launched a 'Vice City Collection' of merchandise, including themed t-shirts available through their official online store.
GTA 6 Release and Anticipation
The themed game takes place mere hours before the highly anticipated release of GTA 6 on November 19 for PlayStation 5 and Xbox Series X|S. The title has already reportedly generated close to $570 million in pre-orders from nearly 6 million units. Rockstar Games has also recently shared new details about the game, including a dynamic weather system and over 170 Animal species.
Sources and notes
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