Marketing mode kicks in

With less than 50 days to go before Grand Theft Auto 6 launches in November, Kotaku reports that GTA 6 marketing is shifting into high gear after a long stretch of sparse official updates.

This week, Love Magazine released new looks at GTA 6 and shared fresh quotes from writers Elizabeth Gauvey-Kern and Alexa D'Agostino, who discussed making protagonists Jason and Lucia vulnerable, flawed, and able to learn from each other. The magazine's next issue is set to feature the pair on the cover.

Mural, merch, and a Miami Heat takeover

Fans in New York City spotted painters working on a mural of Jason and Lucia in Brooklyn, according to Kotaku. Kotaku also said it received a package from Rockstar containing GTA 6 merchandise, including a pink canvas bag and stickers, similar to items sent to content creators.

Rockstar has also teamed up with the Miami Heat for a November 18 takeover night that will include a GTA 6-inspired court, Vice City uniforms, and new merchandise tied to an old Vice City Easter egg, per Kotaku.

A promotional GTA 6 screen booth image
GTA 6 marketing material featured in Kotaku's report.

Sources and notes

Claims, reports, leaks and rumors are attributed to their original sources. Unconfirmed information is labeled clearly and should not be read as established fact.